One of the things that always stick out to me is the lack of any cohesion. The bustling fourth floor features the majority of the resorts restaurants, bars, and shops. With an open air plan solid cohesive signage would make sense and would be relatively easy. But no, we have garish signs galore, that take on all 1990's design tropes. Mind you that the 1990's is the exact opposite of contemporary.
Looks a lot like Cosmic Rays…and would fit great in Tomorrowland.
Cohesion aside, the signage has no insignia, and is too "in your face." We get it!
Mickey Mouse meets here...
Probably the worst sign at Walt Disney World…which is truly an honor. This looks
like a sign for a car wash, not a lounge.
I don't have problems with the layout of this gift shop…I think its pretty cool. But
the sign is a horrible mess. Whats even going on here?
BVG, or Bay View Gifts, is another great store with mind bogglingly bad signage.
And WHY THE SCAFFOLDING!?!
As you can see the fourth floor at The Contemporary is a disaster area. I know that the resort has had periodic refurbishments in phases over the last decade or so…but this main concourse really needs an overhaul. When that time inevitably comes, lets hope that Disney pulls out their graphic design ringers and not depend solely on interns.